Fashion films of the week: Fendi, Chanel, McQueen

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Fendi 

Directed by Karl Lagerfeld, the latest fashion film from Fendi, « Invito Pericoloso » (or ‘Dangerous Invitation’) stars Cara Delevingne, Saskia De Brauw and Amanda Harlech. It’s campy brilliance straight out of the Hammer Horror genre: « there’s so much food. I’ve lost my appetite, » says Cara, staring wide-eyed at a lavish spread. Who said models don’t have a sense of humor?

http://youtu.be/Yqq_b6ELo_M

Chanel 

With its repeated ‘Once upon a time’ refrain, and its slick graphical black and white aesthetic, this three-minute clip explores some of the fascinating history behind the brand and the story of how Gabrielle ‘Coco’ Chanel became a fashion icon.

http://youtu.be/2G88zqPxJ00

Alexander McQueen 

McQueen hired renowned filmmaker John Maybury to direct this visually lavish exploration of its Fall-Winter 2013 menswear collection. Featuring experimental mirrored shots and moulded perspex face masks, it’s a trippy yet rewarding way to spend eight minutes.

http://youtu.be/iElP2vea7yg

jt/cm

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