COS opens debut US store
Los Angeles has been chosen as the first location for COS, with a new boutique set to open October 30, following an online launch earlier in 2014. The unit at 357 North Beverly Drive is housed over two-floors, stretching to 5,683 square feet of retail space.
« Following the launch of the online store in the market earlier this year, we are looking forward to opening our first street location in Los Angeles, » said Marie Honda, Managing Director of COS.
In keeping with the classic 1920s California architecture of the building’s externals, interior design elements include raw steel hanging rails, and a mix of mid-century and contemporary furniture. These are complemented by tactile materials include neutral glass, concrete and wood.
The opening comes just a couple of weeks after the opening of fellow H&M family member & Other Stories in New York City (the brand’s first US store), and in a year that has also seen European brand The Kooples also launch its debut American locations.
