Burberry launches travel line of menswear
Burberry describes it as « a new type of tailoring, » with a focus on the travel consumer who wants to look sharp on the go.
The new suits feature « innovative lightweight construction » (the front panels of the suit), « lightweight shoulder construction, » and « naturally flexible fabrics. » In reality the suit jacket has been designed to sit like a normal blazer, but with more modern canvassing, lending extra flexibility and rotation in the shoulder. The suits also feature a new Italian ‘memory fabric’, a 100% merino wool specially woven to resist creases and crumples.
« Travel Tailoring takes us back to the very thing we are founded on – design innovation and craftsmanship – and challenges the traditional construction of the classic British suit, » said Burberry Chief Creative Officer, Christopher Bailey.
Prices for the line start at $1,995 for the two-piece suits, with blazers available separately from $1,295.
Burberry is launching Travel Tailoring with a global digital campaign, shot in London. The brand has released a video which shows off some of the more innovative aspects, as well as an interactive online experience which allows you to explore the suits in more detail.
Luxury travel-friendly suiting is a growing trend in menswear, with Italian label Gucci also offering ‘wrinkle free’ Signoria travel suits from $2,790.
