Agent Provocateur Spring-Summer 2014 campaign inspired by 1950s suburbia

Shot in London, the images attempt to convey the « false utopian world » of the 1950s suburban housewife, according to Agent Provocateur’s creative director Sarah Shotton: « I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection. It is a fantasy of silk and lace in the modern day world. »

A former face of Gucci and DSquared², American model Hailey Clauson stars in the images taken by legendary fashion photographer Miles Aldridge. « Shooting with Agent Provocateur was like a childhood dream come true where I drop by unannounced on a school friend to find his mother home hovering the kitchen in just her lingerie, » he explained. « These sensations from early adolescence run through all my work like the pink sugar writing inside a piece of well sucked Brighton rock, except the endless word in my rock is woman, woman, woman, woman, woman. »

The 18-year-old model shows off the collection’s bright hues of eye-popping color, peekaboo lace, knee-high splits, delicate embroidery and gingham, all of which contrast with a stark set, designed to replicate a retro domestic idyll.