Lady Gaga and Tony Bennett to pose for H&M

Though the pairing may seem unlikely, the two celebrities certainly seem to be a winning team. After the release of their collaborative album, which is scheduled for September 23, the two singers will appear in a series of H&M advertisements this winter. It was revealed Wednesday that the Swedish brand has chosen the duo as the stars of its holiday campaign.

Lady Gaga and Tony Bennett will appear in a TV spot slated to air worldwide from late November. The video, soundtracked by their rendition of « Cheek to Cheek, » will also be released in an extended version through the brand’s website. The campaign will also include outdoor, print and online ads.