Puma x McQ collection launches in London

Mixing Sarah Burton’s unique vision with Puma’s sportswear heritage, the two brands have unveiled a line inspired by human anatomy, including ribcages and tendons, and marble prints.

The men’s and women’s styles feature Moulded TPU material, mesh and nubuck. Women’s shoes include the McQ Leap (with a wedge heel) and the Rush Lo and Mid styles, all set to go on sale on August 1. 

The shoes were revealed at an event at Factory 7 in East London where guests (including fashionista Mary Charteris, and model and artist Phoebe Collings-James) were treated to music from Horse Meat Disco and cocktails from Ciroc. 

Puma has recently collaborated with French label BWGH on a streetwear and footwear collaboration and has previously worked with British Turkish-Cypriot designer Hussein Chalayan on the Black Label sports/fashion crossover line.