Fashion films of the week: Armani, Rykiel, Carven

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Emporio Armani
Shot on the Irish coast at Dollymount Strand, the Fall-Winter 2014 campaign from the Italian brand was captured by photographer Boo George. With stunning North Sea light, sand dunes, magpies, and beautiful clothes, what’s not to like?

http://youtu.be/TRQnXd7r01I

Sonia by Sonia Rykiel
Gaëlle Mancina and Philippine Chaumont go on a jaunt in Paris in this new film from Sonia Rykiel, designed to show off the Sonia By Sonia Rykiel Pre-Fall 2014 collection. Soundtracked by « Les Plaisirs de Paris, » the gallivanting girls explore the city of light in the summer sunshine.

http://youtu.be/wjW6C3nzPOI

Carven
It’s a double dose of ‘le French touch’ this week as Carven unveils its latest digital treats in a new film aping the style of legendary director Jean-Luc Godard. It’s a breezy, whimsical and very French look at the brand’s new e-commerce and runway pre-order services.

http://youtu.be/SMlSDZovEdo

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