Nike readying global launch for homage to three Chinese cities
The « China » pack offers three distinctive designs, with « Beijing: Lion » featuring a golden-copper synthetic upper and intricate weave patterns. The « Shanghai: Shark » references the famed port city with a silver-tone upper and aqua accents. « Guangzhou: Tiger » — by far the boldest of the set — features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.
The pack has already launched in China and will launch globally in early August.
Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets. Nike plans to unroll 10 Shanghai-themed models — ranging from basketball to running shoes, as well as urban sneakers — all imprinted with the word « Shen, » the old name of Shanghai, and « Luwan Never Gone 310103, » as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai.
jw/kc
