Viktor & Rolf announce Paris flagship details

Scheduled to open this autumn, Viktor Horsting and Rolf Snoeren have announced a new 5,400-square-foot (500 square meter) flagship at 370 Rue Saint-Honoré in the French capital’s fashion district.

Set to carry all the men’s and women’s lines including ready-to-wear, fragrances, bags, shoes and accessories, the Paris store reinforces the designers’ link with the city. Based in Amsterdam, the pair have presented their collections in Paris since 1998:

« We consider Paris to be our fashion home. It’s where we started 20 years ago. Paris is still the symbol of fashion, » Horsting told WWD.

Between 2005 and 2008 the brand had a store in Milan, but they’ve since been without their own locations, stocking their avant-garde designs in multibrand boutiques or high-end department stores like Harvey Nichols, 10 Corso Como and Bloomingdales.

It’s not the only big Paris news for the designers, on July 3 Viktor & Rolf will make their return to the haute couture schedule after more than a decade away.

jt/cm