Harrods teams up with Dior for store-wide experience and exhibition
From March 16 to April 14 the celebrated Knightsbridge store Harrods, will be tranformed as part of a month-long feast of Christian Dior mixing « French Savior Fair and British charm ».
The store windows will be transformed into classic Dior grey and white. Traditional bright-red post boxes and telephone cabins take center stage, and Dior’s creative director, Raf Simons has also designed costumes for the shop’s Beefeaters.
‘The Stars in Dior’ exhibition will show off the real dresses worn by Hollywood starlets including Emma Watson, and Oscar winning actresses Jennifer Lawrence and Marion Cotillard.
The fourth floor at Harrods will host the « ultimate Dior experience », which opens a reconstruction of the facade of the Dior flagship and headquarters at 30 Avenue Montaigne in Paris. Visitors are then able to explore displays and exhibits featuring some of the brand’s most famous handbags, accessories and fragrances.
« Like the house of Dior, Harrods is reputed for astounding and satisfying its elegant women all over the world, » Sidney Toledano, Christian Dior’s President and CEO, told Vogue UK. « The inspired collaboration with Harrods not only draws attention to Monsieur Dior’s relationship with the fabled department store but also affirms the house of Dior’s continued high standards via creation and discernment, » he added.
Dior has also recently launched a series of in-store Spring-Summer 2013 pop-up locations around the world. IT in Beijing, Joyce in Hong Kong, 10 Corso Como in Milan, New York City’s Jeffrey, My Boon in Seoul, Colette in Paris and Maxfield in LA are all hosting the Parisian brand as the first ready-to-wear collection from Raf Simons goes on sale.
