John Varvatos goes rock ‘n’ roll with guitarists Jimmy Page & Gary Clark Jr.

At just 28 years of age Gary Clark Jr has already been called the future of the blues, and the Austin, Texas musician has linked up with one of the 20th century’s greatest guitarists, Led Zeppelin’s Jimmy Page, in a new campaign for the John Varvatos fashion brand. 

The black and white images and short film were shot by famed music photographer Danny Clinch, in London’s historic Rivoli Ballroom. Page and Clark are dressed in new styles from the latest John Varvatos collection. 

« Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend, » said designer John Varvatos. « Gary Clark Jr. is the real deal – amazing guitar player, singer, songwriter and friend. Having ‘The Master’ and the ‘Young Guitar-Slinger’ together in our campaign is a dream come true, » he added. 

English guitarist, songwriter and record producer Jimmy Page is best known as one of the four members of Led Zeppelin, one of rock ‘n’ roll’s biggest-selling groups of all time. In fact, Page has twice been inducted into Cleveland’s famous Rock and Roll Hall of Fame, both for Led Zeppelin and for 1960s group The Yardbirds (famed for also featuring a young Eric Clapton and Jeff Beck in the band’s line-up).

Named ‘Best Young Gun’ by Rolling Stone Magazine in April 2011, Gary Clark Jr is a fast-rising star.

This latest John Varvatos campaign follows the designer’s previous 17 seasons of rock ‘n’ roll obsession, with older images featuring Franz Ferdinand, Jane’s Addiction’s Perry Farrell, Alice Cooper, Paul Weller, Iggy Pop, Ryan Adams, and Slash.