« New Normal »: Armani launches a line for daily women fashion

Giorgio Armani will launch a new women’s line called « New Normal ». The Italian brand celebrates its 40th anniversary  during this year and Giorgio decided to design a collection that expresses his philosophy of how women should dress up.

The collection will be in stores from June during the pre fall season and it will re-introduce a series on « new classics ». Armani explains: « The idea is to start from classic designs to create a new classic. It’s a collection meant to last, which will be renewed as we go but will remain rooted in the classic style »

« New Normal »: Armani launches a line for daily women fashion.