Watch: Prada unleashes a ‘perfect petal storm’

A new video released by Prada, sees the label’s Spring/Summer 2013 model stars including Eva Herzigova, Kirsten Owen, Raquel Zimmermann, and Sung Hee Kim fooling around in front of the camera, and embodying the characteristics of different flowers, for “one perfect petal storm.”

The aesthetic matches the scaled-back simplicity of the Steven Meisel print campaign. Playfully poetic narration is offset by some funny-faced character acting from the likes of Saskia de Brauw, who makes the most of her expressive features and gelled-down hair as she spins in a chair. 

Fans of the label will be drawn in by the “Dahlia, Peony, Tiger Lily and the Tall Poppy”, these are “some of the mysterious flowers that bloom in Prada’s secret garden” according to the brand. The film mines this key theme from the collection, which appears as a motif (both print and enlarged appliqué) on clothes and accessories.

Sasha Pivovarova measures the length of her body with her thumb and Maartje Verhoef throws petals around in the 1:40 short, directed by DJA with photography provided by Meisel.  

It’s the characters of the ten models which holds the key to the film’s charms: “each in possession of her own distinct identity, the women are witnesses to an unknown mystery. A chain reaction of events builds to a perfect storm,” explained Prada.

Watch the video at http://youtu.be/AhZo0QfFO9E