Watch: Acne does the pants dance in short films

“The Underwear Memos” is a series of short films shot in slow-motion with cryptic answerphone messages playing over the top of the action. 

In each episode a recorded voice soundtrack is juxtaposed with one of the Acne model’s movements showing off the new underwear range. From crazy requests for paper for the powder room, to people checking in on their friends, we think they’re the perfect companion to the Swedish brand’s new men’s and women’s intimates, which range from €40 to €60 and come in a mix of skin tones and neutrals. 

It’s not the first time that Acne have made fun underwear ads; they previously put male models on trampolines for a Spring/Summer 2009 campaign video.

Check out the six new films here: youtu.be/stKI0a7sXBw?list=PLvJtiSWgShckbxv_bK52AnrbUpTPgt4dp