Gucci creates tour wardrobe for John Legend

Nine-time Grammy award winner John Legend is going on his “Summer Love” tour this July and August, and he’s got a specially designed Gucci wardrobe to celebrate.

Design head Frida Giannini has created a bespoke set of on-stage looks including suede and leather bomber jackets, as well as some classic sartorial suiting for the star. His backing band won’t miss out either: they’ll also be decked out in Gucci gear.  

Opening Saturday at the Rock Werchter Festival in Belgium, “Summer Love” will take Legend through 19 cities across Europe and Asia, ending with a series of concerts in Japan.

2013 has seen an explosion in bespoke stagewear designs with Riccardo Tisci of Givenchy creating on-stage looks for Rihanna, Hedi Slimane producing special Saint Laurent items for Keith Richards of The Rolling Stones and Emilio Pucci creative director Peter Dundas designing for Rita Ora’s tour. 

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