Dita Von Teese for Dita Eyewear

Shot by Dita Eyewear cofounder and creative director John Juniper and French snapper Lionel Deluy, the new ‘Legends’ campaign dropped this week.

“We’ve always been fortunate enough to tap into our network of friends who happen to have a unique look,” Dita’s other cofounder Jeff Solorio told WWD. “Mark Mahoney, proprietor of Shamrock Social Club in Hollywood, and Dita Von Teese both epitomize sartorial elegance and evoke a time lost when people paid attention to every detail, especially their eyewear,” he explained. 

The brand has recently unveiled the Lancier luxury-sport range (set to retail from $800 to $2,000), which feature interchangable sea, land and air lenses for different sporting activities. 

Founded in Los Angeles in 1995, Dita Eyewear also design and produce glasses for the Thom Browne fashion label. 

jt/cm