Burberry set for its first Baselworld at the end of April

The British brand will be set up in the center of the Hall of Desires 1.1, space D31, where it will present its new watch collections, including its “The Britain” models directly inspired by the emblematic Burberry trench. 

Burberry will unveil its new creations over two floors alongside other prestigious brands. The space, with an illuminated exterior, will have digital screens and interactive equipment that will allow visitors to discover the “Swiss Made” skills that go into making each Burberry watch.

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