Balmain

 

Born: St-Jean-De-Maurienne, France 1914
Died: Paris, France, 1982

Pierre Balmain grew up to a family already in fashion. His grandfather owned a drapery business and his mother and sisters worked in a fashion boutique, which created an early influence for fashion. Studying architecture at the Ecole Des Beaux Arts, Balmain was encouraged by his mother to become a navel surgeon rather than following the architectural or fashion route due to financial circumstances. Ignoring his mother’s advice, Balmain instead wrote to Robert Piguet, Lucien Lelong, Jeanne Lanvin and Edward Molyneux asking for a job. The latter offered Balmain his first job.

Leaving his architectural studies, Balmain joined Molyneux for five years during 1934 – 1939. During this time he also freelanced drawing for Piguet. AfterMolyneux he joined Lucien Lelong, where he sketched alongside the unknown Christian Dior.

In 1945, Balmain opened his own fashion house, with his most sought after design an embroidered white brocade dinner dress. His style consisted of small waists with long bell shaped skirts, a look that was later popularized as Dior’s New Look. The opposite of the forties austerity styles, clients flocked to Balmain’s store, eager for the new style.

The American author Gertrude Stein, embraced the new French style in her work, writing that the emerge of the active, vivacious, elegant and immaculate woman symbolized the 1950s perfectly. It was the birth of the ‘Jolie Madame’.

In 1951 Balmain opened stores in the United States selling a ready-to-wear line. On his own, Balmain had a successful list of clients including Sophia Loren, the Duchess of Kent and the Queen of Siam.

During the sixties, Balmain changed his style, sculpturally using fabrics for cleaner, uncluttered designs. Balmain also designed personally for Brigitte Bardot, Marlene Dietrich and Katherine Hepburn.

After his death in 1982, Balmain’s personal assistant Erik Mortensen took over the company, maintaining his traditions and styles. Recognized for his success, Mortensen was awarded the France Haute Couture Golden Thimble Award for his autumn/winter 1983 – 1984 collection. In 1987 he again received the award for his autumn/winter 1987 – 1988 collection.

Mortensen left the house in 1990, replaced by Herve-Pierre who served for three years focussing on the Haute Couture and ready-to-wear. Oscar de la Renta took over keeping faithful to the ‘Jolie Madame’ style. In 1998 Gilles Dufour became Artistic Director of the Balmain diffusion ready-to-wear. Laurent Mercier then took over the ready-to-wear and Haute Couture and finally in 2011 Olivier Rousteing was named creative director after replacing Christophe Decarin.

In 2011, Olivier Rousteing was appointed as the creative director, infusing the brand with his youthful energy and visionary design aesthetic. Under Rousteing’s leadership, Balmain has become known for its strong silhouettes, elaborate embellishments, and bold use of colour.

In 2013, the brand expanded its global presence by opening flagship stores in key locations such as Paris, New York, and London. The years that followed witnessed numerous high-profile collaborations, including partnerships with H&M in 2015 and Victoria’s Secret in 2017, bringing Balmain’s coveted designs to a wider audience. In 2018, Balmain introduced its first-ever men’s fragrance, emphasising the brand’s commitment to diversifying its product offerings.

Balmain Biography