Nike readying global launch for homage to three Chinese cities
The „China“ pack offers three distinctive designs, with „Beijing: Lion“ featuring a golden-copper synthetic upper and intricate weave patterns. The „Shanghai: Shark“ references the famed port city with a silver-tone upper and aqua accents. „Guangzhou: Tiger“ — by far the boldest of the set — features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.
The pack has already launched in China and will launch globally in early August.
Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets. Nike plans to unroll 10 Shanghai-themed models — ranging from basketball to running shoes, as well as urban sneakers — all imprinted with the word „Shen,“ the old name of Shanghai, and „Luwan Never Gone 310103,“ as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai.
jw/kc
