Isabel Marant to design capsule collection for H&M

Set to launch on November 14 in around 250 stores around the world and online, Isabel Marant has signed up to create a capsule collection for H&M featuring a selection of womenswear pieces and, for the first time in her career, a men’s line. 

„I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor,“ said Marant; „I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.“

The Swedish brand were effusive in their praise for the designer: „we are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary,“ explained Margareta van den Bosch, Creative Advisor at H&M.

The designer collaboration trend first kicked off in 2004 when Karl Lagerfeld created a hit line for H&M. Marant follows in the steps of collaborations with Italian luxury labels Versace, Marni, and Roberto Cavalli as well as French high-fashion brands Lanvin and Maison Martin Margiela who are just some of the big names to have collaborated with the Swedish high-street retailer. 

A Paris native, Isabel Marant launched her first collection in 1994. Focusing on womenwear and accessories, the brand has grown into a global luxury label with 11 shops in Europe, Asia and the United States. The forthcoming H&M collaboration will be the first time the designer has created a menswear collection. 

Watch Isabel Marant explore the collaboration at http://youtu.be/1du58vlxJls

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