Gucci Fall/Winter 2014 campaign features a ‚who’s who‘ of the season

In total, Gucci hired seven of the world’s biggest female models with Raquel Zimmermann, Nadja Bender, Karmen Pedaru, and Suvi Koponen joining Poly, Rubik and Smalls in the new campaign shot by Mert Alas & Marcus Piggot. 

„With this campaign, I wanted to create modern, evocative portraits that epitomize the essence of the Gucci woman — individual, strong, sensual, and glamorous,“ explained creative director Frida Giannini.

The male stars are equally high-profile, with Janis Ancens, Arthur Gosse, Xavier Buestel and Gucci regular Clement Chabernaud all appearing in the Italian brand’s ready-to-wear pieces. Each of the models was shot individually with a different key look from the men’s and women’s Fall/Winter 2014 runway shows.

The campaign is rounded out with a shot of all seven ladies in crystal embellished eveningwear, which will appear as a giant billboard on Sunset Boulevard in Los Angeles. The campaign was styled by Edward Enninful with hair by Orlando Pita, who recently took care of Gisele Bündchen’s tresses for the new Stuart Weitzman Fall/Winter 2014 campaign.