Diesel and Naomi Campbell Charitable Collaboration
Diesel and Naomi Campbell Charitable Collaboration
Diesel has revealed a new charitable collaboration with supermodel Naomi Campbell in support of her Fashion For Relief initiative, called Child at Heart. The T-shirts and hooded jumpers are decorated with ladybirds and love hearts, which were designed by children attending the Diesel HQ kindergarten in Italy. They “were very excited to participate in a project which, on top of contributing to a good cause, was a fun moment for the kids to be creative and think about symbols of love, like the hearts and the ladybird” Nicola Fromichette told Vogue. All the proceeds from the collaboration will go to Campbell’s Fashion for Relief fund.
The collaboration came to fruition when Campbell presented Diesel Owner Renzo Ross with the Award of Courage at the 2015 AmFAR gala. She suggested that the two work together to create something important for both brands.
“From that moment on, we have been working on putting together this project,” said Rosso. “I’m really proud to be launching this project next week with an event in Paris with Naomi and Nicola,” he added.
“Diesel always has, and always will, be a cultural commentator tackling relevant issues,” explained Rosso. “The children of today are our future and Child at Heart is about helping the children in need and giving a hand to those who are left behind. More than ever, we want the world to know that love and togetherness are crucial in creating a society we all want to live in, and the future we all deserve.”
The collaborative projects also works towards Rosso’s mission for the OTB foundation, to “rebalance social inequality and contribute to the sustainable development of less advantaged areas and people throughout the world”.
“So far it has supported over 170 initiatives worldwide benefitting the lives of more than 180,000 people. It’s very close to my heart and I work every day to ensure that all projects we support are sustainable, innovative, have a direct social impact – and operating costs as close to zero as possible. My dream is that this becomes the way any foundation and philanthropic initiative is run worldwide.”
Diesel and Naomi Campbell Charitable Collaboration
