CFDA and Vogue announce ‚Americans in China‘
Sponsored by Asian textile tycoon (and part-owner of the Michael Kors luxury label) Silas Chou, the ‚Americans in China‘ program aims to develop the links between American designers and the Chinese fashion industry.
On June 20, the designers will be welcomed at an evening event starting with a cocktail hosted by US Ambassador to China Gary Locke and followed by a Vogue China dinner organized by editor-in-chief Angelica Cheung.
Then, starting June 21, the three labels — Proenza Schouler, Rag & Bone, and Marchesa — will reshow their Fall 2013 collections at the historic Ming Dynasty City Wall Relics Park, by the landmark Great Wall of China.
The event comes as part of a continued focus on the Chinese market by the CFDA. Back in February this year the organization signed an agreement with Chinese online retailer ShangPin, which will see the site promoting and selling a range of new CFDA-member designers, and expanding existing relationships with Diane Von Furstenberg, Stuart Weitzman and Milly by Michelle Smith.
The decision to hold special Chinese fashion shows sees the CFDA joining a growing trend: last week French luxury label Christian Dior restaged its Dior Homme menswear show in Beijing, while the Raf Simons-designed spring 2013 haute couture collection was also reshown on the Bund in Shanghai in late March.
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