A striking setting for Amanda Murphy in HUGO Hugo Boss Fall/Winter 2014 campaign

Titled ‚Tech Nations‘, the latest campaign for the brand’s HUGO Hugo Boss second line was shot in the Vasquez Rocks Natural Area Park. Within almost 1,000 acres of dramatic desert-scape located north of Los Angeles, the brand picked some dramatic mountainous rock ledges for the shoot.

Prada regular (and current face of Salvatore Ferragamo) Amanda Murphy and emerging runway favorite Maja Salamon appear in the pictures dressed in the Fall/Winter 2014 collection, alongside male models Tim Schuhmacher, Andrew Westman and Paul Boche. 

Belgian fashion talent Pierre Debusschère (famed for his previous work at Boss and Costume National) took care of the art direction and photography with styling duties taken care of by Tom van Dorpe. 

Inez van Lamsweerde and Vinoodh Matadin shot the main BOSS campaign (the first under new creative director Jason Wu) which starred Edie Campbell and young Hollywood star Scott Eastwood (son of Clint).