Fashion films of the week: Hugo Boss, Bottega Veneta, Proenza Schouler

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Hugo Boss 

Celebrating the HUGO Hugo Boss label’s 20th birthday, the German brand hired Belgian visual artist Pierre Debusschere to create a dramatic and graphical video collecting 20 special iconic items to represent the spirit of Hugo Boss.

http://youtu.be/T2HRqpcjnUw

Bottega Veneta 

Bottega Veneta’s creative director Tomas Maier narrates this short clip which sees American art photographer Ralph Gibson shooting the brand’s Fall-Winter 2013 campaign. „I’ve admired Ralph’s minimal yet formal aesthetic for some time, especially the way he looks beyond reproducing reality,“ explains Maier.

http://youtu.be/BsXKxeYACaE

Proenza Schouler 

The Proenza Schouler boys Jack McCollough and Lazaro Hernandez hired photographer David Sims and director Eddie the Wheel to create this Fall-Winter 2013 campaign video which is soundtracked by „Shakes“ by US hardcore band Muuy Biien.

http://youtu.be/qEIoWZ-DKmU

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