Hanalei Reponty and Camille Rowe appear in new Free People campaign

Free People’s new campaign suggests that life’s a beach for models Hanalei Reponty and Camille Rowe, who are ably backed by Sheila Marquez, Michelle Oulette, and Natrishka Pather.

Alongside her talents in front of the camera, Reponty is also a pro-surfer, while Rowe was shot into the spotlight with her role alongside heartthrob actor Robert Pattinson in the latest Dior Homme fragrance campaign, directed by Romain Gavras and released to global acclaim last fall.

A video for the Pura Vida campaign, aptly soundtracked by The Drums’ “Let’s Go Surfing,” shows the fivesome relaxing and frolicking in the sea dressed in the brand’s swimwear, cover-ups and high-waisted shorts. Previous Free People films have been equally globe-trotting and have featured Erin Wasson, Poppy Delevingne and Freida Pinto among others. 

Check out the video at http://youtu.be/RnkxvuuTiwc