Two Jaggers for new Hudson Jeans campaign

The campaign by the Al dente creative agency follows Georgia May Jagger around London and is directly inspired by photographs on the social network Instagram. This time, the young woman is posing alongside those close to her: her big brother James Jagger and her boyfriend Josh McLellan who are both members of the band Turbogeist.

“Georgia and James are very close and they have an intense relationship. It was important for us to use that energy,” confirmed Peter Kim, the CEO of Hudson Jeans.

This is the fourth year running that Georgia May Jagger has been the brand ambassador for the denim label.