David Sims creates a new sensual S&M campaign for McQ by Alexander McQueen

For the upcoming season, David Sims has decided to create a dark campaign with a hint of the erotic in black and white for British luxury house Alexander McQueen’s McQ line.

Models Manon Leloup and Matt Bell stage scenes that suggest the classic S&M dominator-dominated relationship in a shoot that suggests a world of erotic fantasy as it showcases the new male and female designs.

Just like the British brand, the pictures are quirky and provocative.