Jean-Paul Goude shoots campaign for Kenzo

Titled “Campaign X,” the photos literally turn fashion advertising on its head. Two models have been photographed for each shot to create the letter “X” in a fun, color-saturated image.

Chinese model Ming Xi is the face of the campaign set against a red background with the name of the brand in green.

Kenzo, founded by Japanese native Kenzo Takada in Paris in 1970, is part of the LVMH group and is currently under the creative direction of Humberto Leon and Carol Lim. Their new spring collection is full of colored animal prints (zebra, panther and leopard).