Bestseller promises to “give-a-day”

 

The Danish retailer Bestseller decided to donate its global sales on 10th of April as part of its Give-a-day campaign for the 40th Anniversary.

A range of charities have been selected, both  national to each country and international,  with 50 percent of each country’s net turnover being donated to charity causes that take place on a global seller, with Bestseller selecting Save the Children, Unicef and Gain as its global partner.

For the UK, the remaining 50 percent will be donated to Crisis, the charity dedicated to help homeless people.

The communication director Morgens Werge said: “At Bestseller, we are privileged to be able to make a positive difference for others and the world around us. Therefore, we have decided to give something back to the communities where our customers have helped us grow.“Give-A-Day is about giving something back to the communities where we have built our success and to help people in need. We want to make our colleagues proud and to raise awareness about the charity causes we support both locally and globally.”

The company, includes womenswear labels Vero Moda and Vila, menswear labels Selected Homme and Jack & Jones and childrenswear label Name It.